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Taken from the Wall Street Journal:
Talk about extreme makeovers. Take a look at what's happening to Daffy and Bugs.
Hoping to breathe new life into its animated Looney Tunes franchise and prop up the WB television network's slumping Kids' WB line-up, Time Warner Inc.'s Warner Bros. is planning to launch a new cartoon series this fall based on "re-imagined" versions of Bugs Bunny , Daffy Duck, Tasmanian Devil, Lola Bunny, Road Runner and Wile E. Coyote.
Warner Bros. has created angular, slightly menacing-looking versions of the classic Looney Tunes characters for its new series, dubbed "Loonatics" and set in the year 2772. Names for the new characters haven't been finalized, but they are likely to be derived from the originals: Buzz Bunny, for example. Each new character retains personality quirks of the original. The new Bugs, for example, will be the natural leader of the Loonatics' spaceship; the new Daffy will remain confident that he is the one who should be in charge.
Warner Bros. isn't sending the venerable original Looney Tunes cast into retirement. But it is trying to update the characters' appeal among modern kids. The classic characters were wisecrackers who rode their irreverent humor to stardom in the 1940s. The challenge now for Warner Bros. is to find a fresh way to tap the funny bone of an audience raised on Bart Simpson and SpongeBob SquarePants.
Talk about extreme makeovers. Take a look at what's happening to Daffy and Bugs.
Hoping to breathe new life into its animated Looney Tunes franchise and prop up the WB television network's slumping Kids' WB line-up, Time Warner Inc.'s Warner Bros. is planning to launch a new cartoon series this fall based on "re-imagined" versions of Bugs Bunny , Daffy Duck, Tasmanian Devil, Lola Bunny, Road Runner and Wile E. Coyote.
Warner Bros. has created angular, slightly menacing-looking versions of the classic Looney Tunes characters for its new series, dubbed "Loonatics" and set in the year 2772. Names for the new characters haven't been finalized, but they are likely to be derived from the originals: Buzz Bunny, for example. Each new character retains personality quirks of the original. The new Bugs, for example, will be the natural leader of the Loonatics' spaceship; the new Daffy will remain confident that he is the one who should be in charge.
Warner Bros. isn't sending the venerable original Looney Tunes cast into retirement. But it is trying to update the characters' appeal among modern kids. The classic characters were wisecrackers who rode their irreverent humor to stardom in the 1940s. The challenge now for Warner Bros. is to find a fresh way to tap the funny bone of an audience raised on Bart Simpson and SpongeBob SquarePants.
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