How to promote yourself. (An opinion)

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  • GrantT
    Gold Gabber
    • Jun 2004
    • 578

    How to promote yourself. (An opinion)

    So .. anyway, this thread is meant to be my opinion on getting your stuff heard. Being on mercurypromote is a pretty good start.

    I don't have any particularly special qualifications to be passing an opinion, but I do love my music. I run a show on Proton featuring other people's talent (I don't DJ) and also run the audio section of Australia's largest EDM website, and we're hosting the [mp] winner sets. I've come through the rave scene in the early 90's but also industrial parties, then into the golden years of trance clubs, then across into progressive where I've been for a number of years. These days I'm a techier focussed prog head. Close enough.

    My personal opinion is that the market has a very high DJ-to-punter ratio, and sometimes it's not the best technical DJ that keeps popping up. It really becomes about exploiting as many outlets you've got for some attention. It's not good enough to mix a CD at home, mail them off and wait for gigs to happen. But you know that.

    So to cover the next bit, if you're a DJ trying to get noticed I think you should be asking yourself:

    * when I present my promos - do they look like they're professional? What's going to help the promoter to remember when he's got 50 of 'em? Tracklist? Track markers? Did you write the label on with a marker, or are you presenting a whole package?

    * when I rock up at a gig I'd like to be playing - am I presenting myself appropriately? Nobody likes someone who comes off like they know everything. Obviously bad form to be rubbing your nose and dribbling to the promoter. 'nuff said.

    * how does my mix sound? Did you bother checking your set? It's a musical resume - and should be treated like one. It's cool to ask for help from someone who knows more. It's win-win and much of the time people won't mind in the slightest showing you a couple of tricks. Having an external opinion on sound quality on different musical equipment (computer speakers/car/walkman/hi-fi) doesn't hurt one bit.

    * have I been trying to flog it for free? Personal mix hosting sites are good. Respected as 'known-good' sites like [ms] and Proton are much better. Web prescence is nice, but can be complicated depending on your location. On top of that you have to have a growing following to justify the cost and time. Focus on local websites and listen to what they're asking for. Doesn't mean you have to sound like Oakenfold, but you are playing to the crowd at this stage. You're not Digweed, and you often can't get away with it. Yet.

    * is my set going to sound like everybody elses? I can't think of any DJ that hasn't used the internet for a track and played it at somepoint. Everything's out there, so if you're going to play downloaded tracks don't choose it by other people's tracklists so much. There's plenty of stuff out there so develop your own style - not someone else's.

    I've seen plenty of examples of people sending and handing out promos that are just crap; and generally I take more notice of someone who's made even a slight effort. I'm sure I'm not alone there.

    Feel free to add your own and flame me where appropriate.
    Australia's best - .AUdio on www.protonradio.com
  • Anonymous
    Addiction started
    • Jan 1970
    • 344

    #2
    Re: How to promote yourself. (An opinion)

    Originally posted by GrantT
    Feel free to add your own and flame me where appropriate.
    Grant, you have no idea what you`re talking about. :wink:

    No sir, some very good points there. What realy gets my back up is when you know (like i do) an unknown talented dj who has it all, the tracks, the ability and the knowhow to get a party going... but, he just can`t be bothered to promote himself in order to make it big time. I keep telling him hes waasted on the tiny pubs and bars he plays, and that he could do so much better. He`s just happy to plod along doing the stuff he does. One talent the world should see just locked up in his own little world. Oh well, thats one more spot for one of you guys.

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    • TomTom
      Paging Doctor Weeds...we have a shortage on 1st St.
      • May 2002
      • 16206

      #3
      Re: How to promote yourself. (An opinion)

      You have some valuable points, Grant. While the MP DJ contest was running we received a lot of submissions. Some guys just uploaded a mix without even telling a contact name or passing over a tracklist. Others included a biography or told "the story" of the mix or even made a cover. When you get a lot of DJ promos you leave those mixes where the artists took no efforts besides making a mix (which a zillion of people can do) more easily out than mixes where you can see the artist really invested time to create something unique. The whole package counts...you can teach apes to mix some records together and making a mix surely won't make you the next big thing....

      Comment

      • rewing3
        I really don't care
        • Jun 2004
        • 5504

        #4
        Re: How to promote yourself. (An opinion)

        Good Points. I have been thinking about trying to get something started. First I would like to get some better decks first then try to start getting out there. Thanks for everyone's help.
        Common Sense is not Common at all.

        Comment

        • GrantT
          Gold Gabber
          • Jun 2004
          • 578

          #5
          Re: How to promote yourself. (An opinion)

          I'd also recommend everyone goes and buys a copy of How To DJ Properly ...yes, the title might be a bit naff - but absolutely anyone could learn something from this title. Not only does it cover the more musical basics (for the true newbie) but it goes on to explain how to get that "eternal build" in your sets via various techniques, and promotional tips as well.

          Strongly recommended, and while you're at it you should also grab Last Night A DJ Saved My Life by the same author for an awesome and thorough history of dance music. A+++

          Australia's best - .AUdio on www.protonradio.com

          Comment

          • Yao
            DUDERZ get a life!!!
            • Jun 2004
            • 8167

            #6
            Re: How to promote yourself. (An opinion)

            Hmmm...that first book sounds like very good investment, and nothing good comes without an investment.

            So I'll look it up...
            Blowkick visual & graphic design - No Civilization. Now With Broadband.

            There are but three true sports -- bullfighting, mountain climbing, and motor-racing. The rest are merely games. -Hemingway

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