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Global Underground returns with the worlds first super deluxe DJ mix package - Decoded Magazine
Global Underground returns with the world’s first super deluxe DJ mix package
Global Underground (GU) has returned under the ownership of one of its original founders, Andy Horsfield. The iconic British label’s series of DJ mix albums from the likes of Sasha, Solomun, Carl Cox, and many more, helped define electronic music culture from the mid 1990s onwards and symbolised the explosion of international dance music. Featuring beautifully shot photography and extensive sleevenotes, the album releases have become collectors’ items, with many currently exchanged for significant sums online.
The label returns with GU41 Naples- James Lavelle Presents UNKLESOUNDS on 30 October. The album will be available in GU’s new ‘Super-Deluxe DJ Mix Package’ format – a world first – alongside traditional physical and digital formats.
The ‘Super Deluxe’ Collectors package will include a 112 Page “Napoli Travelogue” Hard Back Travel Book featuring the stunning photography of Dean Belcher, alongside the deluxe version of the CD, a collection of Travel Postcards, all enclosed in a bespoke Red GU Box. James Lavelle’s Naples Mix features a plethora of exclusive new UNKLE material alongside album exclusive UNKLE remixes of artists as broad as Queens of The Stoneage, Mark Lanegan Band through to Naples legends, Planet Funk.
The latest instalment of GU’s Electric Calm series has just been released. The relaunched Global Underground | website offers a direct to fan retail platform, offering all current releases and a new range of exclusive GU Merchandise
The GU ‘Cities’ series was the first to put DJs on album covers and helped propel many of those featured to international acclaim. Global Underground also broke new ground by visiting worldwide destinations and putting a spotlight on their nascent club scenes, at a time when international dance music was pocketed across a handful of territories.
Global Underground’s high-profile media campaigns reached beyond international dance media, and the label were the first to get DJs like John Digweed into the Los Angeles Times, or Sasha into the UK edition of The Times. Global Underground’s first DVD featured over two hours of international footage, including a documentary filmed for Channel 4 that reached over 2 million viewers when it was originally broadcast in 2000.
ANDY HORSFIELD, GLOBAL UNDERGROUND FOUNDER & OWNER SAID:
“I’m really excited to be back at the helm of GU and looking forward to an exciting future for Global Underground and our artists. “
“GU has always done things differently – it’s what we do and what we’ve built the label’s reputation upon. Amazing timeless mixes by the world’s best DJs is a given, but we’ve always put a huge amount of time and effort into the album series with stunning photography and extensive sleeve notes – that’s why they’ve become so collectable, with previous Limited Editions now selling for a premium online.”
“At a time when there’s a deluge of mediocre and disposable online DJ mixes its important for me to be able to give our artists an exciting and dynamic platform for their releases. We’re thrilled to present the world’s first ever Super-Deluxe DJ Mix Package with #GU41 James Lavelle’s Naples mix album. Naples will be available in our new Super-Deluxe Collector’s Package alongside traditional deluxe CD and digital formats”
Global Underground returns with the world’s first super deluxe DJ mix package
Global Underground (GU) has returned under the ownership of one of its original founders, Andy Horsfield. The iconic British label’s series of DJ mix albums from the likes of Sasha, Solomun, Carl Cox, and many more, helped define electronic music culture from the mid 1990s onwards and symbolised the explosion of international dance music. Featuring beautifully shot photography and extensive sleevenotes, the album releases have become collectors’ items, with many currently exchanged for significant sums online.
The label returns with GU41 Naples- James Lavelle Presents UNKLESOUNDS on 30 October. The album will be available in GU’s new ‘Super-Deluxe DJ Mix Package’ format – a world first – alongside traditional physical and digital formats.
The ‘Super Deluxe’ Collectors package will include a 112 Page “Napoli Travelogue” Hard Back Travel Book featuring the stunning photography of Dean Belcher, alongside the deluxe version of the CD, a collection of Travel Postcards, all enclosed in a bespoke Red GU Box. James Lavelle’s Naples Mix features a plethora of exclusive new UNKLE material alongside album exclusive UNKLE remixes of artists as broad as Queens of The Stoneage, Mark Lanegan Band through to Naples legends, Planet Funk.
The latest instalment of GU’s Electric Calm series has just been released. The relaunched Global Underground | website offers a direct to fan retail platform, offering all current releases and a new range of exclusive GU Merchandise
The GU ‘Cities’ series was the first to put DJs on album covers and helped propel many of those featured to international acclaim. Global Underground also broke new ground by visiting worldwide destinations and putting a spotlight on their nascent club scenes, at a time when international dance music was pocketed across a handful of territories.
Global Underground’s high-profile media campaigns reached beyond international dance media, and the label were the first to get DJs like John Digweed into the Los Angeles Times, or Sasha into the UK edition of The Times. Global Underground’s first DVD featured over two hours of international footage, including a documentary filmed for Channel 4 that reached over 2 million viewers when it was originally broadcast in 2000.
ANDY HORSFIELD, GLOBAL UNDERGROUND FOUNDER & OWNER SAID:
“I’m really excited to be back at the helm of GU and looking forward to an exciting future for Global Underground and our artists. “
“GU has always done things differently – it’s what we do and what we’ve built the label’s reputation upon. Amazing timeless mixes by the world’s best DJs is a given, but we’ve always put a huge amount of time and effort into the album series with stunning photography and extensive sleeve notes – that’s why they’ve become so collectable, with previous Limited Editions now selling for a premium online.”
“At a time when there’s a deluge of mediocre and disposable online DJ mixes its important for me to be able to give our artists an exciting and dynamic platform for their releases. We’re thrilled to present the world’s first ever Super-Deluxe DJ Mix Package with #GU41 James Lavelle’s Naples mix album. Naples will be available in our new Super-Deluxe Collector’s Package alongside traditional deluxe CD and digital formats”
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