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Gilles Peterson Is Now WeTransfer's Creative Director HUH.
Gilles Peterson Is Now WeTransfer's Creative Director
Peterson will help mould the company's creative future.
It may primarily be a file sharing site, but WeTransfer has always supported creativity, curating events, commissioning films, and producing other original content. Now, British DJ Gilles Peterson will be heading up all these projects as the company's creative director, working alongside CMO Damian Bradfield to shape WeTransfer's creative vision.
"Every brand today is talking about being authentic," Damian says. "You can’t get more authentic than Gilles. He’s been curating contemporary music for as long as the tech industry can remember, with the energy and enthusiasm for new music of a 20-year-old."
Peterson's first project for WeTransfer will be a short documentary series called The Creative Class, which will explore how Cuba's creative scene has developed despite a lack of access to technology and the internet.
Peterson will help mould the company's creative future.
It may primarily be a file sharing site, but WeTransfer has always supported creativity, curating events, commissioning films, and producing other original content. Now, British DJ Gilles Peterson will be heading up all these projects as the company's creative director, working alongside CMO Damian Bradfield to shape WeTransfer's creative vision.
"Every brand today is talking about being authentic," Damian says. "You can’t get more authentic than Gilles. He’s been curating contemporary music for as long as the tech industry can remember, with the energy and enthusiasm for new music of a 20-year-old."
Peterson's first project for WeTransfer will be a short documentary series called The Creative Class, which will explore how Cuba's creative scene has developed despite a lack of access to technology and the internet.
