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Google Earth Link: http://maximonline.com/maximusa/Maxim_Cover.kml
Longoria writ large ? in Nevada desert
Maxim creates 110-foot magazine cover with help from Vegas officials
LAS VEGAS - For air travelers flying over southern Nevada this week, the view offers more than miles of dusty desert.
A giant, bikini-clad Hollywood star perched on the desert sands isn?t a mirage, but a recreation of a Maxim magazine cover.
The cover is made of a vinyl-mesh screen and reads, ?THE ONLY MAGAZINE BIG ENOUGH TO BE SEEN FROM SPACE ? AND ONLY IN VEGAS!? A barely dressed Eva Longoria, star of ABC?s ?Desperate Housewives,? graces the 75-by-110-foot display just outside Primm, near the California state line.
The cover is part of several days of events celebrating the magazine?s 100-issue milestone, including poker and golf tournaments at the Wynn Las Vegas hotel-casino, a Maxim public relations representative said this week.
Erika Yowell, a spokeswoman for the Las Vegas Convention and Visitors Authority, told the Las Vegas Sun that her agency is involved with the promotion because the magazine?s readers are a good target audience for the city.
Maxim is one of the ?lad?s magazines? that feature scantily clad, but not nude, young female celebrities.
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