It is 25 years since a pioneering music channel launched on US television
and proclaimed, with its first song, that Video Killed the Radio Star. Now,
MTV is about to launch a music downloading service that, one day soon,
might kill music television.
The company has teamed up with Microsoft to launch a digital music retailer
which, the pair hope, will be the first serious rival to Apple's all-powerful iTunes.
The MTV store, called Urge, starts tomorrow and comes integrated into the
new version of Microsoft's Windows Media Player.At launch, Urge will have
more than 2 million tracks available individually at 99c (53p) or for a monthly
subscription charge, which allows... more
and proclaimed, with its first song, that Video Killed the Radio Star. Now,
MTV is about to launch a music downloading service that, one day soon,
might kill music television.
The company has teamed up with Microsoft to launch a digital music retailer
which, the pair hope, will be the first serious rival to Apple's all-powerful iTunes.
The MTV store, called Urge, starts tomorrow and comes integrated into the
new version of Microsoft's Windows Media Player.At launch, Urge will have
more than 2 million tracks available individually at 99c (53p) or for a monthly
subscription charge, which allows... more
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