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Radiohead made waves with their latest album, selling it in digital form for whatever price you wanted to pay for it. Now EMI, their old label, is looking to hop on that bandwagon of goodwill by offering a set of all of the band's past studio albums and one live album in a number of formats, including uncompressed WAV files on a custom Radiohead Bear USB drive.
In case you've been living under a rock for the past 14 years and don't own a single Radiohead release, now's your chance to get on board. The first way to buy it is in a set with all seven discs in digipacks with original artwork. That'll set you back £40, or about $83, which isn't much of a discount (thanks mostly to the insane exchange rate).
The next option is to buy all seven albums as digital downloads, all encoded as 320kbps MP3s, along with digital artwork. The price for this is an unforgiving £35, or $73.
The last option is probably the most appealing to Radiohead die-hards, as it comes with a limited-edition USB drive. The 4GB drive will come loaded with the seven albums encoded as uncompressed WAV files as well as digital artwork. The price for this "strictly limited edition" piece of hardware? £80, or $167. Yes, $167 for a thumb drive loaded up with WAV files.
So, how many of these sets do you think EMI will sell? You've got to appreciate the choice of encoding options, but those prices are beyond insane. And the real problem is that only the most devoted of fans would even consider spending this kind of coin on RH materials, and they obviously own all the back catalog already. So, uh, what the hell, EMI?
In case you've been living under a rock for the past 14 years and don't own a single Radiohead release, now's your chance to get on board. The first way to buy it is in a set with all seven discs in digipacks with original artwork. That'll set you back £40, or about $83, which isn't much of a discount (thanks mostly to the insane exchange rate).
The next option is to buy all seven albums as digital downloads, all encoded as 320kbps MP3s, along with digital artwork. The price for this is an unforgiving £35, or $73.
The last option is probably the most appealing to Radiohead die-hards, as it comes with a limited-edition USB drive. The 4GB drive will come loaded with the seven albums encoded as uncompressed WAV files as well as digital artwork. The price for this "strictly limited edition" piece of hardware? £80, or $167. Yes, $167 for a thumb drive loaded up with WAV files.
So, how many of these sets do you think EMI will sell? You've got to appreciate the choice of encoding options, but those prices are beyond insane. And the real problem is that only the most devoted of fans would even consider spending this kind of coin on RH materials, and they obviously own all the back catalog already. So, uh, what the hell, EMI?
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