Compilation-mongers Hed Kandi are making that logical leap into beauty products, by launching a range of deodorants and styling equipment.
And though April Fool's Day is fast approaching, it seems this is no hoax, as they proclaim: 'Be Fabulous. Be Kandi. With Hed Kandi Beauty'.
Named after their various albums, you can now smell like Disco Heaven ('plum, tropical tiare flower, ripe berries and mysterious patchouli for seriously funky pleasure'), Twisted Disco ('orange flower , vetiver and amber combine with plum, violet and musk to release your inner energy'), or even a Beach House ('melon, mandarin, raspberry, caramel, vanilla and patchouli combine together resulting in a totally sundrenched experience').
They'll cost £2.49 a can at Superdrug from April.
Not only that, they're also branching out into hair styling (obviously), with the launch of the Nu Cool hair dryer, Back To Love hair straighteners and the Twisted Disco hair tongs. You'll be able to get yours at Argos, bundled with five Hed Kandi downloads.
They have also devised the Beauty Lounge, where a touring team of 'style directors' will introduce the brand's new direction to clubs goers across the land.
And though April Fool's Day is fast approaching, it seems this is no hoax, as they proclaim: 'Be Fabulous. Be Kandi. With Hed Kandi Beauty'.
Named after their various albums, you can now smell like Disco Heaven ('plum, tropical tiare flower, ripe berries and mysterious patchouli for seriously funky pleasure'), Twisted Disco ('orange flower , vetiver and amber combine with plum, violet and musk to release your inner energy'), or even a Beach House ('melon, mandarin, raspberry, caramel, vanilla and patchouli combine together resulting in a totally sundrenched experience').
They'll cost £2.49 a can at Superdrug from April.
Not only that, they're also branching out into hair styling (obviously), with the launch of the Nu Cool hair dryer, Back To Love hair straighteners and the Twisted Disco hair tongs. You'll be able to get yours at Argos, bundled with five Hed Kandi downloads.
They have also devised the Beauty Lounge, where a touring team of 'style directors' will introduce the brand's new direction to clubs goers across the land.
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