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NEW YORK (Reuters) -- Wild Planet, a toy maker known for its spy gear and adventure gadgets, said Wednesday it was teaming up with clothing retailer Gap Inc. to sell sweatshirts with FM radios built in at GapKids stores.
The item, called a "Hoodio," is a machine-washable fleece jacket with a waterproof FM radio control panel sewn into one sleeve, a detachable power pack hidden in a pocket, and removable speakers built into the hood.
The Hoodio will go on sale on November 15 at GapKids stores throughout the United States, United Kingdom, Canada and France for about $68.
"There's a level of prestige associated with Gap. People know it for its quality," Kim Bratcher, Wild Planet spokeswoman, told Reuters. "We're hoping the wearable technology category will evolve in the coming years and the Wild Planet name will be a similar endorsement."
Earlier this year, San Francisco-based Wild Planet sold a line of cargo shorts with spy tools at GapKids. By selling its branded products in non-traditional retailers, a toy maker like Wild Planet reduces its reliance on mass toy sellers like Toys R Us Inc. or large discounters like Wal-Mart Stores Inc.
The item, called a "Hoodio," is a machine-washable fleece jacket with a waterproof FM radio control panel sewn into one sleeve, a detachable power pack hidden in a pocket, and removable speakers built into the hood.
The Hoodio will go on sale on November 15 at GapKids stores throughout the United States, United Kingdom, Canada and France for about $68.
"There's a level of prestige associated with Gap. People know it for its quality," Kim Bratcher, Wild Planet spokeswoman, told Reuters. "We're hoping the wearable technology category will evolve in the coming years and the Wild Planet name will be a similar endorsement."
Earlier this year, San Francisco-based Wild Planet sold a line of cargo shorts with spy tools at GapKids. By selling its branded products in non-traditional retailers, a toy maker like Wild Planet reduces its reliance on mass toy sellers like Toys R Us Inc. or large discounters like Wal-Mart Stores Inc.
It's about as smart as those pillows with speakers in them.
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