Microsoft's Plan to Spend $10 Billion per year...

[floridaorange]

So what are your thoughts expectations for Bing? Think it can take the crown away from google?

PC World Article

Microsoft has said that it plans to spend 5 to 10 percent of its operating income on search over the next five years, a number that works out to be roughly $10 billion per year.

From the outset, Microsoft pointed all its guns at Google with Bing, working to make its interface warm and colorful and structure its search results into categories, as opposed to Google's minimalist interface and long list of links. The subsequent $100 million ad campaign for Bing has focused on how it is more organized and user-friendly than Google.

[feather]

Re: Microsoft's Plan to Spend $10 Billion per year...

Bing is actually gaining some traction since it's launch ... and it's nice to see a challenger to Google which is always good to spur innovation.

[Homskillet]

Re: Microsoft's Plan to Spend $10 Billion per year...

I completely agree. Good for microsoft.

I was worried that when Adobe acquired Macromedia some years ago, that they wouldn't be as innovative anymore, since they were both direct competitors with each other. Who knows if either would have come out with different innovative features as the suite has now but what I do know... Illustrator works a lot more seamlessly with flash and photoshop and dreamweaver work much better with each other as well!!! Yeeeeeeeeaaahh!!!