iTunes is a break-even for apple

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  • Jenks
    I'm kind of a big deal.
    • Jun 2004
    • 10250

    iTunes is a break-even for apple

    Guess What? Apple Still 'Break-Even' on iTunes Store...

    Apple is still breaking even on the iTunes Store - and the App Store for that matter - according to recent disclosures by Apple CFO Peter Oppenheimer. "Regarding the App Store and the iTunes Store, we're running those a bit over break-even, and that hasn't changed," Oppenheimer stated during a recent quarterly financial call. The break-even status remains despite paid download volumes approaching 2.5 billion songs annually.
    The comments support a longstanding Apple model that places hardware above content. At present, iTunes Store downloads are at best a bait for iPods and iPhones, and financially a sideshow.
    Actually, the Oppenheimer comments were themselves a sideshow to much bigger developments. Apple posted its best financial quarter yet, thanks to relatively robust sales of iPhones and Macs. The iPod continued to slide, specifically 7.5 percent to 21 million units, though the iPod touch boomed 55 percent. Earnings jumped to $3.4 billion, up from nearly $2.3 billion during the year-ago period. Revenues rose to $15.7 billion from $11.9 billion, and annualized, Apple is now producing more than $50 billion in sales.



    ^interesting. i would have thought they were making a killing with digital downloads.
  • res0nat0r
    Someone MARRY ME!! LOL
    • May 2006
    • 14475

    #2
    Re: iTunes is a break-even for apple

    is this saying that they are spending so much on hardware r&d and other things that the apple store isnt making THAT much money?

    Comment

    • janky
      Addiction started
      • Jun 2004
      • 354

      #3
      Re: iTunes is a break-even for apple

      Do you believe everything you read?
      4 9 7 23 5 5 4

      Comment

      • Jenks
        I'm kind of a big deal.
        • Jun 2004
        • 10250

        #4
        Re: iTunes is a break-even for apple

        yes. if it's printed, it's the 100% truth. no exceptions.

        Comment

        • i!!ustrious
          I got some N64 Games Yo!!
          • Mar 2008
          • 12308

          #5
          Re: iTunes is a break-even for apple

          i was always under the impression that they made bank from it as well, so many ppl use that shit! the windows version is still even more useless, so i disabled it on my comp. my problem is finding a decent alternative for uploading mp3's on my iPod without having to use iTunes.

          these are just my preferences, but i think iTunes is a garbage application. iTunes, as well as Windows Media Player both spy on you! they send back packets on what you're listening to, so i don't even fuck with either anymore. argh.
          (((( }-d|-__-|b-{ ))))

          Comment

          • res0nat0r
            Someone MARRY ME!! LOL
            • May 2006
            • 14475

            #6
            Re: iTunes is a break-even for apple

            Use winamp like it do. it really whips the llamas ass.

            Comment

            • jeffrey collins
              Not cool enough
              • Jun 2004
              • 7427

              #7
              Re: iTunes is a break-even for apple

              If Itunes would get with the times, and begin uploading higher bitrate mp3's at the same prices. They would definitely sell more. As I know I've bought plenty of things I could have gotten from the itunes store that I got elsewhere with better bitrates on the files.

              Jobs and crew aren't going above and beyond with itunes like they planned at the beginning of it.
              Jeffrey Collins: Painter
              My Painting Blog

              http://soundcloud.com/jeffreycollins
              My Soundcloud page.

              Comment

              • i!!ustrious
                I got some N64 Games Yo!!
                • Mar 2008
                • 12308

                #8
                Re: iTunes is a break-even for apple

                Originally posted by res0nat0r
                Use winamp like it do. it really whips the llamas ass.
                hell yeah bud. that exactly what i use now it works so swift! wont ever go back.
                (((( }-d|-__-|b-{ ))))

                Comment

                • chunky
                  Someone MARRY ME!! LOL
                  • Jan 2006
                  • 10551

                  #9
                  Re: iTunes is a break-even for apple

                  I always buy the CD then rip it to my iPod through iTunes. That's the only time i use it. I don't know why but iTunes always takes fucking ages to open on my PC. To listen to music on my PC I downloaded traktor and use that. I recon it sounds better than iTunes Quicktime etc
                  Originally posted by res0nat0r
                  OK Lets All Stroke Ron Pauls Cock On 3!

                  Comment

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