Electronica Article in NY Times

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  • liquidsky
    Getting Somewhere
    • Jun 2004
    • 217

    Electronica Article in NY Times

    this is an interesting read, but the author (who has also written the book "Generation Ecstasy : Into the World of Techno and Rave Culture" *obviously* loses some credibility by not fact checking some of his information.

    One big error is the fact of calling IKON a small club! WHAT! IKON...EXIT...CARBON...just many of the names of that location is not at all small. The space with it's large dancefloor and numerous rooms can comfortably pack in 9,000 people...although no one goes there anymore due to horrible mgmt. and promotion groups just can't revive that place at all. Even Godskitchen gave up trying to revive this place last year...


    By SIMON REYNOLDS

    IN the first months of 2005, two of electronic dance music's biggest bands will release what are generally referred to as long-awaited albums. But what's uncertain is how many people are actually waiting to greet the Chemical Brothers' "Push the Button," out this week, or Daft Punk's "Human After All," due in March. If the humiliatingly lukewarm response to last fall's comeback albums by the top dance acts the Prodigy and Fatboy Slim is any measure, neither Daft Punk nor the Chemical Brothers ought to bank on teeming throngs at the record stores or a warm radio welcome.

    During the halcyon days of the late 90's, these groups were the Big Four of crossover electronica, their music fusing techno's pounding machine rhythms with anthemic hooks and hard riffs that worked as well on rock radio as they did on the dance floor. The Prodigy's success eclipsed everybody else's ("The Fat of the Land" sold nearly three million copies in America alone), but Daft Punk and Chemical Brothers enjoyed MTV hits ("Da Funk" and "Setting Sun," respectively), while tracks by Fatboy Slim achieved ubiquity via movie soundtracks and TV commercials.

    In those days, electronica was so trendy that Madonna jumped on two different techno bandwagons in swift succession, assimilating the euphoric riffs of trance with "Ray of Light" and aping the spangly effervescence of French house on "Music." The bullish mood in the electronic community back then was typified by Paul Oakenfold, the British superstar D.J., who tried to break his moistly emotional brand of trance in America, in the belief that this country was set to be dance music's next big commercial frontier.

    Quite the opposite happened. In the new millennium, the mainstream profile of dance music dipped alarmingly. This downturn occurred on both sides of the Atlantic, but it was particularly precipitous in America, where electronica was edged off of the charts by the twin juggernauts of nu-metal and pop-punk, along with the perennial might of hip-hop. But it wasn't just a case of mass-media gatekeepers abandoning electronic music. Something was ailing at the grass roots of the scene. Formerly packed superclubs began to close, or move to smaller venues. Large raves, once the mainstay of dance culture, became nearly extinct. "Rave is dead in the Los Angeles area," says the West Coast scene watcher Dennis Romero, who is news editor at the dance magazine BPM.

    As recently as 2001, Southern California was still the most vibrant rave scene in America, but according to Mr. Romero, the kids just aren't coming out to big events anymore, partly because of Ecstasy burnout. "The superclubs here are starting to see diminishing numbers as well," Mr. Romero says, "with popular nights like Spundae taking a hiatus and Red closing down altogether."

    Not only were sales of crossover-oriented electronica plummeting; the underground dance music sold in specialist record stores also declined. Some of those shops have closed because business is slow and record labels are suffering. "People I know who run labels keep getting worse and worse news," says William Linn, a San Francisco-based dance party promoter. "Partly it's because of the Internet, people just taking the music for free. But it's also because people aren't buying the stuff in the way they were when the music was a really new thing back in the early 90's." During that rave culture heyday, an underground anthem could sell anywhere from 10,000 to 50,000 copies. Today, shifting a thousand copies of a 12-inch single is considered a good result.

    What happened? One cause is the continued fragmentation of dance culture into myriad micro-genres with narrow aesthetic parameters and niche followings. Another factor is musical overproduction, which effectively divides the pie into smaller slices. But the overall pie also seems to be shrinking as well. Dance music has simply lost the ear of the floating consumer. This may be, in part, a matter of fashion: electronic dance music had been around long enough to lose its "new kid on the subcultural block" status. The music had become familiar, and familiarity bred ennui.

    Other genres have certainly suffered this kind of problem; dance music is going through the kind of midlife crisis that afflicts any genre that's been around a while (think rock music in the 1980's). "We're just waiting for the next Big New Thing in dance music to come along," says Norman Cook, the man behind Fatboy Slim. "Right now we're between New Things, and no one quite knows what the next one will be."

    The central idea of electronic music's unwritten manifesto was always to surge full-tilt into the future. But in recent years many creators of dance music have been investigating the genre's own history, reworking ideas from electro, synthpop and Italodisco. Even more oddly, others have been looking to rock music for reinvigoration. Mr. Cook's "Palookaville" used rock instrumentation (guitar and bass) and more conventional verse/chorus song structures. Last year's biggest dancefloor anthem was Alter Ego's "Rocker," whose simple, chugging rhythm and squealing riffs are transparently modeled on heavy metal. Swaths of Daft Punk's new album, "Human After All," resemble an electronicized version of hard rock. Two highly touted early 2005 albums, the self-titled debut from LCD Soundsystem and Mu's "Out of Breach," have a rough-hewn, "live" garage punk feel to much of their contents.

    Other currently hot outfits like Black Strobe, Tiefschwarz and Kiki hark back to 80's alternative rock genres like Goth and industrial. Kiki's "End of the World," for instance, features the Finnish-born producer paying vocal homage to the doomy, hollow-drone baritone of Andrew Eldritch of the goth-rock gods Sisters of Mercy. Perhaps the most bizarre example of dance music ransacking rock's archives was last year's fad for schaffel (German for shuffle), which involved producers renovating the stomping rhythms of 70's glam rock artists like T. Rex and Gary Glitter. It's hard to say whether all these different forms of rockified techno represent a subconscious attempt by the scene to ingratiate its way back into the mainstream, or are simply a case of producers looking for genre-crossing thrills. But none of them exactly restake dance music's claim as the music of the future.

    Alongside its commitment to constant innovation, another central tenet of dance culture was the idea of being underground, an outlaw scene. In the early days, dance culture was oriented around one-off raves in unusual locations, often involving organizers breaking into warehouses or invading outdoor spaces. Proper safety codes were rarely observed, drugs were rife and the behavior of the participants verged on anarchy. Gradually, the thrills and dangers of raves were replaced by the more reliable pleasures offered by superclubs - organized by professionals and regularly scheduled but still fairly wild in terms of drug-fueled hedonism.

    Today, the action is mostly in small clubs - like APT (419 West 13th Street) and Ikon (610 West 56th Street) in Manhattan - in some cases barely more than glorified bars. There, the audience exudes a clean-cut, metrosexual aura. At times it feels as if the room has been teleported to a chic bar in Barcelona or Berlin, especially as, more often than not, the D.J. is from Europe. Germany, in particular, is the spiritual homeland for American dance hipsters these days. Most of the leading labels - Kompakt, B-Pitch Control, Playhouse, Get Physical - are based there. In fact, some North American D.J.'s and producers like Richie Hawtin have moved to Germany because the climate for electronic music is more supportive.

    If neither sonic futurism nor underground edginess apply any longer, electronic dance music's remaining raison d'?tre is, well, dancing. But in recent years it may have been beaten on the shake-your-booty front by dancehall and Southern rap. In response, some dance producers have started to draw upon raucously vibrant "street" beats: crunk, Miami bass, dancehall, grime and so forth.

    The result is a growing hybrid genre, highlighted on the recent, excellent compilation "Shockout," known as "breakcore." Purveyed by artists like DJ/Rupture and Teamshadetek, the music combines rumbling basslines, fidgety beats and grainy ragga vocals to create a home-listening surrogate for the "bashment" vibe of a Jamaican sound system party. Others within the breakcore genre, like Knifehandchop, Kid 606 and Soundmurderer, hark back to rave's own early days, their music evoking the rowdy fervor of a time when huge crowds flailed their limbs to a barrage of abstract noise and convulsive rhythm. It's a poignant aural mirage of a time when techno music was made for the popular vanguard rather than a connoisseurial elite, as it is today.

    Today's sharpest contemporary dance music operators, like Tiefschwarz or LCD Soundsystem, are roughly equivalent to recombinant rock auteurs of the 90's like PJ Harvey and Pavement, who generated sounds that weren't strictly innovative but managed to somehow feel original. Tiefschwarz's brothers-in-production duo Ali and Basti Schwarz and LCD's James Murphy have an almost scholarly knowledge of dance music history. They're adept at getting period sounds, but they combine them in fresh ways.

    On LCD's album and Tiefschwarz's superb remix collection "Misch Masch," we don't really encounter the shock of the new; instead we get the frisson of novelty, subtle twists and cunning permutations within an established form. Which will have to be enough for now, until dance music producers once again figure out how to smack listeners upside the head with sonic strangeness.
  • Lrn
    Are you Kidding me??
    • Jan 2005
    • 3233

    #2
    i read the ny times for school but because of lack of time, i automatically throw out the arts page, look what a missed....

    Comment

    • windsor1995
      Getting Somewhere
      • Oct 2004
      • 102

      #3
      i think this is a decent article, with the exception that he doesnt really mention trance at all (Tiesto, etc.). I dont like the guy personally, but the guy is huge. Out of all the "electronica" genres, trance seems to be doing really well at least from what i hear and read in other articles.
      i just don't like it. pvd, avb, tiesto = huge draws at clubs and people recognize their names (where i'm from anyways).
      anyways, thanks for posting the article.

      Comment

      • Walrus
        Fresh Peossy
        • Jul 2004
        • 36

        #4
        i appreciated the article as well. its a good thing that the mainstream has passed us by, now real invoation continues to be possible.

        Comment

        • Weizy
          MCast Resident DJ
          • Jun 2004
          • 3166

          #5
          Re: Electronica Article in NY Times

          I read his Generation Ecstasy book and it was very well written...

          One thing of note that is very true:

          the dance music industry is hurting badly! selling 1000 copies of a 12" these days is monumental...

          Comment

          • amb1545
            Fresh Peossy
            • Jan 2005
            • 4

            #6
            It's amazing how authors can write an entire article on dance music and rant on and on about how it's suffering so badly. Yet, the author completely neglected any real dance music. I mean, do you see the name Sasha, Zabiela, or even Tiesto in there?

            The author should open his eyes and see the vibrant scene that is out there these days.

            Comment

            • Rhythm
              Fresh Peossy
              • Jan 2005
              • 15

              #7
              Re: Electronica Article in NY Times

              Def. a good article.. good read thx for posting

              Comment

              • Localizer
                Platinum Poster
                • Jul 2004
                • 2021

                #8
                Personally, when I create music and mixes, it's not for your average listener. It's for the people already in it. I'm not interested in grabbing more people nor am I interested in glorifying our music because as we all know, going "commercial" isn't the way to go.

                As for the statement of Hawtin going to Germany....well, as most of us know, Euro governments are more supportive of the scene than the North American governments.

                Another problem arises as well and that is the technology we are given. We nailed a trade-off: struggling artists or the struggling dj. DJ's now are equipped with cdj's and laptops and anything in between (final scratch) which consequently puts a dent in the financial respiration of our industry.

                We kicked our own selves in the ass with this one boys and girls....
                Many people would sooner die than think; In fact, they do so.
                -Bertrand Russell

                Comment

                • DJB
                  Getting Somewhere
                  • Jun 2004
                  • 142

                  #9
                  Re: Electronica Article in NY Times

                  Some good points made. To me the scene is just sooooo saturated with tons of music now. I remember many years ago going to a small record shop and listening to the cds, then purchasing them. I would listen to that cd over and over agian and try to build my collection. Back then choices were more limited. Now I have more mixes then I know what to do with. I probably have not even listened to half my collection. Theres not enough time to listen to it all. Weve gotton spoiled over time. Oh well thats just my $.02
                  Very good read, thanks for that Article.
                  DJB

                  Comment

                  • tien
                    Getting Somewhere
                    • Jul 2004
                    • 167

                    #10
                    it makes me not want to g out now, its flooded with bullshit. You cant help it. IKON??? fuckin sucks, but yea that makes sense that it is for the hipsters.. Even crobar seems like its for the hipsters..at least the one in ny. I dont tihnk that old aura will ever come back to the twilo days of S&d its depressing to bring up even. o well its too cold in manhattan to even go out lik that. gues we'll just have to rely on the wmc as long as it keeps running every year.

                    Comment

                    • remoh
                      Platinum Poster
                      • Jun 2004
                      • 2466

                      #11
                      way too long i'll read it on my day off
                      [URL="http://www.darkdrums.com/"]| Visit www.darkdrums.com |
                      |http://myspace.com/darkdrumsmusic |



                      Comment

                      • In-SighT
                        Addiction started
                        • Jun 2004
                        • 430

                        #12
                        Originally posted by Localizer
                        Personally, when I create music and mixes, it's not for your average listener. It's for the people already in it. I'm not interested in grabbing more people nor am I interested in glorifying our music because as we all know, going "commercial" isn't the way to go.

                        As for the statement of Hawtin going to Germany....well, as most of us know, Euro governments are more supportive of the scene than the North American governments.

                        Another problem arises as well and that is the technology we are given. We nailed a trade-off: struggling artists or the struggling dj. DJ's now are equipped with cdj's and laptops and anything in between (final scratch) which consequently puts a dent in the financial respiration of our industry.

                        We kicked our own selves in the ass with this one boys and girls....

                        well said... the article was decent, but he did miss quite a few things..

                        I'm happy where the scene is right now.. its heading more underground, not as mainstream and in smaller venues...Its heading towards its roots, where people make, play and listen to music just because thats there passion
                        "A man has to believe in something, I believe I'll have another beer."


                        Want Spoon'n music?
                        Check out my downtempo mixes
                        http://ryanlinneman.podOmatic.com

                        Comment

                        • unrecogniseduser
                          Platinum Poster
                          • Jun 2004
                          • 2344

                          #13
                          i'm also quite happy with the scene right now. Paying a fortune to get into superclubs where they just pack you in and charge you ?3.50 for a bottle of water, fuck that. Smaller venues that actually value you turning up are the way to go. They seem to realise that dance music has a limited community these days and the more people you give a reason not to go, the less people will.
                          motherlover

                          Comment

                          • Civic_Zen
                            Platinum Poster
                            • Jun 2004
                            • 1116

                            #14
                            Good read, even if he isn't exactly right in some of what he says.
                            "The more corrupt the state, the more numerous the laws." - Tacitus (55-117 A.D.)
                            "That government is best which governs the least, because its people discipline themselves."
                            - Thomas Jefferson

                            Comment

                            • ubiqe
                              Platinum Poster
                              • Jun 2004
                              • 1731

                              #15
                              good read but indeed there are some holes in his reasoning - first of all he only talks about producing music/producers. With edm the one who makes the music is rarely the performer. That's why there's not even Tiesto there not to mention such 'niche' names as digweed or sasha
                              And since when exactly germany is the center of the world for edm????? The only thing that comes to my mind when I think of german edm is DTM (deutsche tanz muzik) that is frequently played on mtv or viva. There are of course some exceptions but there's nothing going on there realy...

                              Comment

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