For anyone who can't resist rubbernecking while the over-leveraged EDM boom drives itself off a cliff, The New Yorker last week published a fascinating peek at how big money, and the 30-liter bottles of champagne that it can buy, is reshaping American dance-music culture.
The Dutch DJ Afrojack was the story's nominal subject, but the key takeaways were economic. For instance, Afrojack earns $150,000 for a night's work at Las Vegas' XS nightclub, one of four venues housed in Steve Wynn's Encore and Wynn resorts. That, apparently, is chump change: Over at the recently opened Hakkasan, Calvin Harris is getting an estimated $300,000 per show; Deadmau5, something north of that. (Afrojack, choosing to remain loyal to Wynn, says that he turned down $250,000 a night, and more bookings, offered by Hakkasan.) Factor in all the other superstar resident DJs employed by Vegas' nightclubs, and it adds up to an astronomical talent spend, but the return on investment is practically extra-dimensional by comparison.
The Dutch DJ Afrojack was the story's nominal subject, but the key takeaways were economic. For instance, Afrojack earns $150,000 for a night's work at Las Vegas' XS nightclub, one of four venues housed in Steve Wynn's Encore and Wynn resorts. That, apparently, is chump change: Over at the recently opened Hakkasan, Calvin Harris is getting an estimated $300,000 per show; Deadmau5, something north of that. (Afrojack, choosing to remain loyal to Wynn, says that he turned down $250,000 a night, and more bookings, offered by Hakkasan.) Factor in all the other superstar resident DJs employed by Vegas' nightclubs, and it adds up to an astronomical talent spend, but the return on investment is practically extra-dimensional by comparison.
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